Loading...
02-23-17 CVB__ A, Isl i LAS CP\UCES Advisory Board Meeting Thursday, February 23, 2017 9:00 am Members Present: Ana Berrun — Townplace Suites Marriot Craig Massey — NM Farm & Ranch Heritage Museum Shannon Vallez Duffy — Heritage Hotels and Resorts Absent: Debra Marks — Las Cruces Symphony Association Vince Vaccaro — Lorenzo's Restaurant Others Present: Jennifer Bales (CVB), Chris Faivre (CVB), Rochelle Miller - Hernandez (CVB), Elizabeth Vega, (CVB) and Kenny Valenzuela (CC). L CALL TO ORDER —The meeting was called to order at 9:09 a.m.by Chairperson Duffy. II. REVIEW AND APPROVAL OF MINUTES FROM January 26, 2017 Ms. Duffy called for a motioned to approve the minutes from the January 26, 2017 Advisory Board Meeting. Ms. Berrun moved to approve the motion. Mr. Massey seconded. All members were in favor. Passed 3-0. III. PRESENTATIONS AND REPORTS Executive Directors Report — Jennifer Bales — Rochelle Miller -Hernandez will be giving the sales report for this meeting would like to start something new with the board and having sales staff present the sales report and any upcoming events. This is a good opportunity for the Board to meet some of the other staff that work in the office and what they do. Elizabeth Vega is assisting in this meeting as Veronica Quezada is out this morning. Elizabeth has been with the City for 9 years now and is the Sales and Services Coordinator, she assists with events, proofreading and any other tasks that come along regarding Convention and Visitors Bureau. Update from last meeting we are moving out of this current building and must be out by the end of May. We will be moving to the north side of the Municipal Court building. Once the Country Music Festival is over we will start packing and moving into this building. New building tentatively will be done in October. Shannon stated the next board meeting will be March 30, 2017 and the meeting will be held at the Holiday Inn Express North. The Rio Grande Theater decision has not been decided on, have not heard the direction of where the status is or who will be managing the theater. Last week the expansion of the Convention Center closed, is now in the finance office and will see where this goes This board meets annually eight times a year with June, July, November and December off and we only must meet four times a year as mandatory. Jennifer proposed that during the Country Music Festival in April that this meeting be canceled or moved to a month we do not normally meet, with the festival and move this will be a busy time to have the meeting. Ms. Berrun made a motion to move that the April meeting for 2017 be cancelled. Mr. Massey seconded. Passed 3-0. Sales Report — Rochelle Miller -Hernandez - Rochelle is the Tourism Sales person for the office and her role is to promote Las Cruces to tour operators, tour developers, individual travelers by creating packages and itinerary's, attending trade shows doing products developments and now working on social media twitter and Instagram. Recently had the opportunity to refresh the decor at the Las Cruces airport as some of the entertainers will be coming through and some of the Film Festival entertainers will be coming through as well making a good impression for the City of Las Cruces. April 7t" and 8t" there will be a tournament and this is the weekend of Garth Brooks, mostly all the rooms are sold out. Ed will be communicating to the tournament directors they may have to stay in El Paso. Occupancy is 51 % which is down 1.8% from last year, for January. ADR is 69.33% down 1.1 % and RevPar 35.35% down 2.9%. Media Report — Chris Faivre — Web report shows Albuquerque biggest market out of Las Cruces, Dallas has crept up. Two markets we are targeting Dallas and Tucson we are continuing to promote more to these specific areas. There is a typo on the report shows two San Antonio's as number eight should be Los Angeles. Paradise Nevada kept climbing and ran the stats for this month was the same from last month still not sure where this is coming from. Social media doing well growing our audience, doing weekly engagements to promote Country Music Festival, all tied into a blog post. Ticket sales are a lot higher than last year. Have a total of six freelance writers for the festival and the attractions around New Mexico, they will be here during Country Music Festival writing different articles about Las Cruces. New website launched and is doing well, larger photos and enjoyable for users has more functionality for users. Now that the website is up and running now we will be beginning a new app that should be completed in April. The Sun News can no longer publish our visitors guide so we are now working with the Bulletin, merging our visitors guide and their newsletter this should come out by summer. NEW BUSINESS Kenny Valenzuela with the Convention Center stated that they just booked the twelfth convention for fiscal year 2017 and are still lacking two more to reach the benchmark for the year. Expansion coming up and once dates are final will be able to advertise. Currently have 3 positions open, sales manager, director, and executive chef. Shannon stated there was an Air B&B article stating that they pay taxes. What would we need to do to make this happen, would this be Visit Las Cruces or the Advisory Board. Jennifer stated she will consider what Albuquerque and Santa Fe did to complete this possibly an ordinance. V. ADJOURNMENT Meeting adjourned at 1 Approved on: ���,/r� _ 1,-:4 Shannon Duffy; Chair, Las Cruces Convention & Visitors Bureau Board