Loading...
09-17-20 Regional CCCC Meeting MinutesMEETING MINUTES 2020 REGIONAL CENSUS COMPLETE COUNT COMMITTEE SEPTEMBER 17, 2020 3:00 — 4:00 PM / Via Webex The meeting was called to order by Liz Reed at 3:05 pm Approval of August 20, 2020 Minutes — Motion to approve by Liz Reed; Seconded by Luce Rubio. Motion carried Spectrum Reach Update: Local Sales Manager Ray May presented an overview of the marketing campaign (television ads, videos, etc.), which also reviewed the number of impressions, engagements, etc. Significant part of the second marketing campaign with Spectrum Reach is geofenced to focus on the census low response areas in the county. As part of the discussion, Al Marquez from Spectrum Reach will add a behavioral target component to further focus on Hispanic/Latino residents. Update State Census Funding — No report Update U.S. Census Bureau — In absence of Census Bureau representatives, Liz Reed reported that the county's overall household self -response rate is at 59.6. This week, the increase has been rather stagnant at .1 percent. She reminded the committee that counties do not have access to the Non - Response Follow Up (NRFU) enumeration data on local level, including by census tracts. Data only available by state level. Between household self -response and NRFU, the State of New Mexico is at 86.9 percent response for the 2020 Census. Without knowing specifically where the county is overall on response to the 2020 Census, committee members are encouraged to continue efforts to promote the census. The county's household self -response goal is 60.1 percent, set by the state. Empowerment Congress — No report NMSU Census Committee — Roseanne Bensley was not present at the meeting, but shared via email, that she forwarded census information Liz sent to committee members to the NMSU 2020 Census team; urging NMSU departments to continue their efforts to encourage constituents to complete the census and to connect them to the census toll -free phone numbers/website. Dona Ana Communities United — No report City of Las Cruces — Karla Walton reported that the city conducted a facemask distribution at the Dona Ana Community College East Mesa location on Sonoma Ranch on Sept. 3. Census Bureau staff were at the event; seven questionnaires were completed and 78 bags with census swag distributed. Ceci Vasconcellos reported that the city is also placing reminder ads in the Las Cruces Bulletin; the full -page ads are being paid for under census appropriation 2. Also, spots on Bravo Mic will continue. Karla mentioned the Mesquite neighborhood's low household census self- response. Karla mentioned that the city is looking at how else to promote the census in that area. Ceci added that the City Parks and Recreation Department partnered with Children Families and Youth to distribute the postcards to city community centers. Dona Ana County — Erlinda Portillo reported on the local postcard mailings and the postcard distribution efforts throughout Dona Ana County. In particular, she mentioned the second postcard mailing to over 74,000 households in low response census tracts; and census tracts that are blue in color, but still below their 2010 Census household response rates. In addition, 40,000 postcard handouts were distributed to census committee members and various locations throughout the county. Pasted below is an overview of mid-August/mid-September outreach efforts by the county, as outlined in Erlinda's written report pasted below: • POSTCARD HANDOUT DISTRIBUTION LOCATIONS - LAS CRUCES AND SOUTH VALLEY NMSU AGGIE FOOD BANK, MESILLA VALLEY COMMUNITY OF HOPE, LA CLINICA DE FAMILIA, COLONIAS DEVELOPMENT COUNCIL, TIERRA DE SOL HOUSING CORP., DIOCESE OF LAS CRUCES, HOSPITALITY COALITION, LAS CRUCES PUBLIC SCHOOLS, GADSDEN INDEPENDENT SCHOOLS, HATCH SCHOOLS, TOWN OF MESILLA, CITY OF LAS CRUCES, CITY OF SUNLAND PARK, CITY OF ANTHONY, LA FERIA, MOONGATE WATER, MOONGATE CAFE, VADO MERCANTILE, POST OFFICES: ORGAN, ANTHONY, SAN MIGUEL, CHAMBRINO, LA MESA, MESQUITE. • POSTCARD DISTRIBUTION - NORTH VALLEY U.S. POST OFFICES: DONA ANA, RADIUM SPRINGS, RINCON, HATCH, ORGAN, SALEM, GARFIELD, HATCH LIBRARY, GRAJEDA CHILE, RINCON WATER, VALLEY HARDWARE STORE, RESTAURANTS: B & E BURRITOS, PEPPER POT, VALLEY CAFE, GROCERY STORES: JIM'S, VILLAGE MARKET, SALEM STORE. • VIDEOS A VIDEO FEATURING A PROMINENT RESIDENT FROM VADO URGING RESIDENTS TO COMPLETE THE CENSUS WAS PLACED ON COUNTY SOCIAL MEDIA AND SHARED WITH CENSUS COMMITTEE MEMBERS, AND THE STATE'S ICOUNT NM FACEBOOK PAGE; ANOTHER VIDEO FEATURING GARFIELD ELEMENTARY SCHOOL CHILDREN IS ALSO ON THE COUNTY SOCIAL MEDIA AND WAS DISTRIBUTED TO THE CCC, DAC WEBSITE, AND COUNTY COMMISSIONER'S LISTSERV. • EVENT SUPPORT THE U.S. CENSUS BUREAU WILL HAVING SERVICE -BASED ENUMERATION IN MID-SEPT. MESILLA VALLEY COMMUNITY OF HOPE IS HOSTING AN ENUMERATION EVENT ON THEIR CAMPUS ON SEPTEMBER 23 TO ENCOURAGE MORE CONSTITUENTS TO PARTICIPATE IN THE ENUMERATION. PIZZA, BEVERAGES AND ICE CREAM ARE BEING PROVIDED AND PAID FOR THROUGH CENSUS APPROPRATION 2, TO SUPPORT THIS EFFORT. Next Meeting - Liz reported that a Census Debriefing meeting would be held in mid -October. Information will be sent out in a few weeks. It was also reported that Erlinda's last day with the county is October 2 as the 2020 Census is over on September 30. There being no further business, the meeting adjourned at 3:58 pm.