Loading...
08-20-20 Regional CCCC Meeting MinutesMEETING MINUTES 2020 REGIONAL CENSUS COMPLETE COUNT COMMITTEE AUGUST 20, 2020 3:00 — 4:00 PM / Via Webex The meeting was called to order by Erlinda Portillo, Census Outreach Coordinator, at 3:00 p.m. 1. Approval of Minutes: Minutes of the June 18 meeting were approved: motion by Liz Reed, seconded by Jeanette Christenson. 2. Budget on Census Funding: Liz updated for Pat Biever on the census funding stating that there is still money left in census appropriation 2, but unaware of the exact amount. 3. U.S. Census Bureau — No representative in attendance. Liz reported that as of August 18, the County's overall 2020 Census household self -response is at 57 percent, 3.1 percent down from 2010 Census household self -response number. Erlinda added that the state's overall household self -response is at 54.6 percent. 4. Jeanette Christensen, Mesilla Valley Community of Hope: Reported that the Census Bureau has given her a date of September 21-23 for Service Based Enumeration (Camp Hope and other residents experiencing homelessness). Jeanette plans to offer food as an incentive for people to come to the campus during this timeframe to get counted. In addition, Jeanette said that individuals will receive goodie bags for their participation. Catherine Zaharko asked what kind of goodie bags. Jeanette replied that it was a kit that includes a face mask, hand sanitizer, tissues, candy and a gift card. Liz asked Jeanette to connect with her after the meeting regarding her event. 5. Daisy Maldonado, Empowerment Congress— Not in attendance 6. NMSU Census Committee — Roseanne Bensley reported that they are doing what they can as NMSU staff continues teleworking. Erlinda mentioned that she had spoken to an enumerator assigned to the NMSU housing and that all units are empty. Michelle Bernstein, Associate Director of Residential Education at NMSU, stated that NMSU provided the Group Quarters information to the Census Bureau back in May. However, Census Bureau enumerators keep contacting her; based on the discussion, there appears that the Census Bureau is sending enumerators out to places that have already been counted. Post meeting — Liz Reed shared the information from NMSU with the state leadership on the census. 7. Dona Ana Communities United — Louie Gamon reported they have been doing outreach from home via a second pass on phone calls with the focus on Chaparral and surrounding neighborhoods and also encouraging people to convey importance of the census via word of mouth. They will continue the outreach efforts in the South Valley. 8. Dona Ana County— Erlinda Portillo verbally provided a brief report on the county's efforts; below is the overview in its entirety. Congratulations to Dorothy Sellers and the team at the Town of Mesilla! Census Tract 11.02 turned blue color this week at 51.3 percent! This Census Tract was 40.1 percent household self -response in 2010. ■ Over 57,000 locally designed and dual language postcard were mailed to households in low response census tracts throughout the county. We've received confirmation that households have started receiving the postcards via Catherine Zaharko and Susie Cordero. ■ Turned the postcard into a handout with a QR code. Artwork is at the external printer. Expect the handout in the next 10 days or so. Please contact Erlinda if you would like postcard handouts to distribute. ■ Erlinda is following up with New Mexico CAFE, New Mexico Dream Team, Colonias Development Council, Border Servant Corps, NMSU CAMP, Catholic Diocese, among other organizations. ■ Erlinda sending a one sentence message about 2020 Census in Spanish to some parishes to have conveyed from pulpit. ■ Planning to order ice cream for the City of Las Cruces' Sept. 3`d mask distribution, in which Census Bureau will have a MQA. ■ Reminder, as sent out to the census committee a few months ago, if you are interested in having a Mobile Questionnaire Assistance (MQA) or Virtual Questionnaire Assistance (VQA), contact Dr. Mercy Alarid at the Census Bureau. County staff has made recommendations and contacts for the Census Bureau to have MQAs at food distributions, grocery stores, and churches. Through the census appropriation, the county received authorization from DFA to purchase ice cream for census related events as an incentive. Received authorization from DFA to use census appropriation 2 for paid media purposes. Spectrum Reach is running digital messages and tv spots again. The digital marketing is geocached over low response census tracts areas of the county. We wrote radio spots, which are running on Bravo and Adams. Just recently received the Spanish translation of the radio spots, which were emailed to the radio stations to be recorded. ■ The video messages recorded in English and Spanish by Garfield Fire Department volunteers, running on Spectrum Reach have an 80.81 completion rate and 90 sites visits for the timeframe of August 14-20''. Great job Joseph Vargas and Spectrum Reach! ■ Reached out to White Sands Missile Range and Fort Bliss about pushing information out to uniformed and civilian personnel about self -responding to 2020 Census. No response received. ■ Contacted local community leader, America Terrazas from Vado/Del Cerro, who recorded a Spanish language video about the census. ■ Have emailed census information/reminders out to constituents in low response census tracts; also to local leaders, organizations, businesses and City of Anthony, Town of Mesilla and others, for inclusion in their social media. ■ Lowest response census tract remains to be Census Tract 10 (University Hills) —11.2 percent. Some low response household census tract areas include north county, from Radium Springs to Hatch — Census Tract 14.01 at 26.9 percent and Census Tract 14.02 at 31.5 percent. Census Tract 19 at 35.2 percent (eastern part of county —WSMR, Fort Bliss and mountains)... Good news Census Tract 18.09 turned BLUE recently and is at 51.2 percent (Chaparral) the other census tract for Chaparral at 18.10 is at 48.2 percent. Other census tracts are still in tanibrown color. The Bluer the color of the census tract, the higher the household self -response rate. The 2020 Census Self Response Rate Map is at https://2020census.gov/en/response-rates.html. ■ Please keep in mind that the only data that we can view is household self -response data. The 2020 Census map does not include the various other types of enumerations done by the U.S. Census Bureau. ■ As mentioned, the Board of County Commissioners unanimously approved a resolution in opposition to the President's July 21 sc memo, in which the President directs that "undocumented and immigrants" are not included in the apportionment. The State of New Mexico has joined the lawsuit filed by the State of New York against the President. This case is pending in the U.S. District Court for the Southern District of New York. More information is at https://www.brennancenter.org/our-work/court-cases/new- york-v-trump, https://www.law.com/neygorklawioumal/2020/08/05/3-judge- panel -may -be -cal led-upon-in-bid-to-block-trump-order-to-shape-census- count/?slreturn=20200720140020; and https://www.wwnytv.com/2020/08/ 18/cities-sue-census-bureau-over-ending- head -count -early/. 9. City of Las Cruces — Ceci Vasconcellos reported that the City plans to produce 4 full - page color ads for the Las Cruces Bulletin, which is being paid for by census appropriation 2. Ceci reported that the City is advertising on PBS Quality of Life segment, sending out news releases, ads on Roadrunner Transit. The City is collaborating with the Census Bureau on a MQA during the city's facemask distribution at Dona Ana Community College's East Mesa campus on September 3. Ceci reported that their team have also requested city councilors send out emails to their constituents encouraging them to complete the census. OTHER — Louie mentioned that on their social media messaging they have posted hashtags in English and Spanish, i.e., #hastecontar, #yocuento and #tucuentas. Translated to make yourself count, I count, you count. He stated that they have seen reposts of the hashtags on social media. There being no other business, the meeting adjourned at 3:45pm. Next Meeting: September 17, 2020