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02-06-2001 4" of July Meeting Notes for February 6,2001 Present: Mario Medina, Bill Baird,Joe Martinez, Richard Parra, Curtis Rosemond,Rob Caldwell-CLC Public Liaison Officer and Barbara Lopez-Recording Secretary. Absent: Eldon Cherry Notes from the January 9'Meeting were accepted. Parade Bill is working on recruiting judges, he said he had made contact with a few attorneys but they weren't interested. Joe suggested using sponsors as in the past; Lou Sisbarro, a bank officer from Matrix Capital Bank and others. Rob asked Committee Members to read the letter Eldon had prepared on parade changes, and also discussed the parade map. Bill suggested highlighting Apodaca Park and the location of the main viewing stand(near the park) on the map. Joe suggested setting up the main viewing stand at the vending area,because the capacity for set- up is better there. (Committee Members were all in agreement). Rob informed the Committee that he had talked to Joel Cano at the LCPD about concerns with the route change. Joel stated that the Police Department had no concerns and would work with changes. Rob also stated that City Council has not responded to the memo sent to Mayor Smith on the parade change, therefore the Committee should proceed with promotion of the route change. Advertising/Marketing Curtis and Rob are working on promotions. Rob suggested that Committee Members try to attend all media conferences/promotions. On sight promotion of banners for light poles. Committee Members will sell the idea to sponsors, cost is about $87.00 per banner plus hardware. Banners can be left up year round or taken down and put back up during the event. City Departments will supply labor for putting these banners up. Curtis asked for an example of these canvas banners, he may have the capability to print them. Joe suggested approaching the Mesilla Valley Mall, Walmart, the new Lowe's and other businesses to help with advertising by allowing the 41 of July flyers and posters to be put up at these businesses. Beverage Curtis met with Kevin(General Manager at Pepsi) and he is interested in participating again this year as the beverage sponsor,but would like to see the vendors limited to selling only food items. He stated that there is a considerable amount of money spent on manpower and supplies and it is not beneficial to Pepsi if vendors are permitted to sell beverage. Richard suggested a waiver for"My Other Squeeze"Lemonade vendor who has participated in the past, since that is his speciality and the only item he sells. Rob suggested limiting hawking to the beverage sponsor only. Mario suggested soliciting more vendors this year. Richard responded that a few more could be added,but that he prefers to keep the set-up the same as last year, with vendors set up on one side only facing the festival site/stage, he said vendors did very well with that set-up. The Committee decided on new booth fees for this year: • Parade Only $100.00 • Festival &Parade Vendor$200.00 • Festival Vendor$150.00 • Festival Information $100.00 Baseball Tournament Rob covered changes that the City Legal Department had made on the Agreement. Entertainment Richard and Rob presented three choices to the Committee for approval for the July 3" performance after the parade. • Fabulous Thunderbirds $15,000 • Iguanas $7,500 • Spyro Gyra$17,500- $20,000 The Committee decided that they would like more names presented to them before they make a final decision. (Joe suggested that Rob poll the Committee by phone with additional entertainers and a decision will be made from the outcome of the poll). Meeting was adjourned .